Unit 8 Vertical & Horizontal integration

What is vertical integration?

Vertical integration is 2 stages of production put together as one. There are three stages of production that are pre production, production and postproduction. Pre production would be people organizing and planning what they will do for the next stage production. Production is actually making what you just had planned. Post production is editing and putting things together maybe adding music or having special effects like CGI for example when it comes to filming and once you are done with recording. 

What is horizontal integration?

Horizontal integration is simply a business company increasing creation of productions. This may be due to products having a high demand to the public, which may lead to business companies increasing the creations of products so business companies make more money.  Businesses need to understand their target of customers if they want to succeed on making profit and having a high demand for the products which job is for researchers. Horizontal is also used to expand a company making more diverse with more worker, which means more help. This could mean that some companies may work to together to benefit from each other. 

http://www.investopedia.com/terms/h/horizontalintegration.asp

Waner bros is a film industry that uses the vertical integration in their movie is very well known for making about 18 to 22 movies every single year they do making theses many films by using the vertical integration which allows them to create more films and TV series then most film companies. Warner bros also make about $500,000 per year 

https://prezi.com/iagafjpuywzf/vertical-integration-at-warner-brothers/



Microsoft is a big company which accels at technology which is sold with computers and consoles it also uses the horizontal integration.  Microsoft also gains about 22.18 billion a year 

http://study.com/academy/lesson/horizontal-integration-definition-benefits-examples.html