Unit 8 Vertical & Horizontal integration

What is vertical integration?

Vertical integration is 2 stages of production put together as one. There are three stages of production that are pre production, production and postproduction. Pre production would be people organizing and planning what they will do for the next stage production. Production is actually making what you just had planned. Post production is editing and putting things together maybe adding music or having special effects like CGI for example when it comes to filming and once you are done with recording. 

What is horizontal integration?

Horizontal integration is simply a business company increasing creation of productions. This may be due to products having a high demand to the public, which may lead to business companies increasing the creations of products so business companies make more money.  Businesses need to understand their target of customers if they want to succeed on making profit and having a high demand for the products which job is for researchers. Horizontal is also used to expand a company making more diverse with more worker, which means more help. This could mean that some companies may work to together to benefit from each other. 

http://www.investopedia.com/terms/h/horizontalintegration.asp

Waner bros is a film industry that uses the vertical integration in their movie is very well known for making about 18 to 22 movies every single year they do making theses many films by using the vertical integration which allows them to create more films and TV series then most film companies. Warner bros also make about $500,000 per year 

https://prezi.com/iagafjpuywzf/vertical-integration-at-warner-brothers/



Microsoft is a big company which accels at technology which is sold with computers and consoles it also uses the horizontal integration.  Microsoft also gains about 22.18 billion a year 

http://study.com/academy/lesson/horizontal-integration-definition-benefits-examples.html

Unit 8 Ownership & Funding

Ownership is something that belongs to a person or people and they posses control over and they are free to do with what ever they want with it. When ownership is applied to broadcast rules are applied to owners on how they get some restrictions. Ownership can be of just one person is a business corporation depending on the thing being owned.

Public service broadcasting are TV programs which are aired for the public which exclude commercials which is to entertain its audience with new, comedy, action etc. An example of this would be the BBC as the channel doesn't any commercial which only ever as TV programs going with news and sorts. The public service is founded by a license fee that is businesses organizations by license fee in order for them to work. The BBC could ask the government for a loan if they don't have the money for the license fee, as it is a popular TV channel it is likely that they won't have money from the government as they gain money through their views. I would say that the government found very little of the BBC. The BBC other big source of income would be the department for international development on global grant which takes up to about 33% of what makes their founds. 

Commercial broadcasting is like it says in tittle has programs are only commercial which can be seen or heard through TV or radios. Some TV channels stop airing at exactly mid night and start only playing TV advert until 6 am.  This is so that people don't miss out on a movie coming on early on in the morning or series for kids as it would be seen as incorporate hours of the day.

https://www.youtube.com/watch?v=nzTa7cVj1fY